7 Latest Digital Marketing Practices to Get in 2024

Where do you start if you want to develop a digital marketing strategy for your business? It’s still a common challenge since many businesses know how vital digital channels are today for acquiring and retaining customers.

Yet may still don’t know what to do and how to support business growth and engage their customers effectively online through digital marketing.

In this blog, we have discussed the latest digital marketing practices that will drive more prospective buyers to your website, convert these prospects into leads, and those leads into sales for each of the 7 digital marketing practices, we will also provide examples and the next steps to help you optimize your marketing strategy in 2024.

1. Make Short DIY Videos

Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form video offerings, brands need to get a hold of this.

The short-form videos have the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022.

According to HubSpot Blog’s 2021 social media trends report and the 2022 Video Marketing Report found that:

Short-form ranks #1 for lead generation and engagement.
Marketers will invest in the short-form video more in 2024 than any other content format.
Nearly half (47%) of marketers surveyed believe short-form videos are most likely to go viral.

Create short engaging video contents that are candid and user-generated. Make short behind-the-scenes, DIY, real stories that have a more unpolished look.

Short-Form Video Example: Fly by Jing

2. Conversational Marketing

Conversational marketing is a new, powerful tool that improves the user’s experience and gets you more sales on your website. It is a personalized approach to doing business online.

With each new iteration of technology, our accepted response time has changed -friends make plans faster, families stay closer, and businesses provide answers instantly. Today, customers expect conversations to happen how, when, and where they want.

But remember, conversational marketing is more than just live chat. While Facebook Messenger, Slack, SMS, email, and others allow conversations to happen, this is about providing one-to-one conversations.

Examples of Conversational Marketing

Domino’s recent Domino’s AnyWare initiative allows customers to order pizza from, well, literally anywhere. This includes conversational channels like Slack, Facebook Messenger, Twitter, and text messages — by simply texting the pizza emoji.

HubSpot allowed people to register for its Four Days of Facebook Campaign through multiple channels, including Facebook Messenger. Users loved the conversational UI and were quick to encourage their friends and coworkers to sign up as well.

3. Artificial intelligence in digital marketing

From Google’s RankBrain and Voice search to personalized recommendations by Amazon, AI has changed the face of the digital landscape. Marketers and brands are incorporating Machine Learning and Artificial Intelligence to save time and resources.

AI can analyze data to easily predict the buying behaviors and decisions of your target customers.

AI’s data-driven analysis you can now create a more effective marketing strategy for your business. AI can automate repetitive digital marketing tasks, simultaneously helping businesses drive revenue and save money. AI even helps you create better-performing content.

How to use AI in digital marketing

Generate Content – Automated Journalism is now used by many leading news giants like BBC news, The New York Times, Washington Posts, and more. Also, Facebook uses AI to remove fake news.
Product recommendation – Use AI to recommend products and services based on the user’s search, interest, and behavior. Have you noticed how Netflix recommends content based on your interest and they are so on point?
Digital Advertising – Digital Advertising is widely using Artificial Intelligence to ensure maximum success. It is being used across platforms like Facebook, Google, and Instagram to provide the best possible experience.
Email Marketing – You can reach your target audience with the power of AI. AI can help you personalize content based on customer behavior and preferences.

For example, Retail giant Alibaba opened a physical “FashionAI” store in Hong Kong to streamline the fashion retail experience through Artificial Intelligence.

The FashionAI store has clothes with intelligent garment tags that detect when the item is touched. There are smart mirrors that display clothing information and suggest coordinating items.

Consumer Goods Company Unilever uses AI data centers across the globe to synthesize insights from a range of sources, including social listening, CRM, and traditional marketing research.

Through this technology, Unilever discovered a link between ice cream and breakfast. Unilever took this insight and developed a range of cereal-flavored ice creams for the Ben & Jerry’s brand.

4.Marketing in the Metaverse

The metaverse encompasses immersive environments, often (but not always) using virtual or augmented-reality technology. The metaverse is powered by a fully functioning virtual economy, often built on cryptocurrency and digital goods and assets, including nonfungible tokens (NFTs).

Digital marketers and business owners need to be kept up to speed with this latest technological development. This includes understanding the metaverse and its full potential.

So what you can do? Create marketing experiences in the Metaverse that tie in with real-world experiences or parallel what your brand already does in real life.

For example, Gucci launched the Metaverse version of Gucci Garden on Roblox. Gucci then partnered with the fashion-focused metaverse Zepeto to launch a virtual world on the blockchain-based platform The Sandbox.

With the metaverse, marketers must define new engagement metrics accounting for the unique behavioral economics at play.

For example, the online food delivery company Deliveroo deployed virtual drivers to make virtual deliveries in Nintendo’s popular Animal Crossing game. Users can activate promo codes in real life. Within the first hours of play, it racked up three million in-game interactions with players.

5. NFTs and crypto in social media eCommerce

Let’s first understand what are NFTs. The term NFT refers to a Non-Fungible Token. It is a digital asset stored on the blockchain. NFTs are transferable, unlike dollar notes, gold, or cryptocurrencies, since each token has a particular value.

In the crypto world, the idea of using NFT in eCommerce portals has been a hot issue. Various multinational corporations have used this strategy to boost profits in the eCommerce sector. For example, Nike, a multibillion-dollar shoe brand, has begun to use NFTs in its e-commerce portal.

It is called Nike’s Cryptokicks, a form of NFT sneaker. This allows users to personalize virtual shoes according to their preferences, and it is expected to drive up shoe demand.

Marriott Bonvoy created a raffle where the winners would receive their own NFT and 200,000 Bonvoy points.These kinds of digital marketing campaigns have been targeted by high-end brands like Adidas, Marriott, Nike, etc. Once more and more brands utilize NFTs as a marketing tool, the growth and opportunities are unlimited.

6. Storytelling in marketing

Storytelling is not a process, method, or technique. It’s an art. Storytelling is an incredibly valuable tool for you to add to your digital marketing tool belt.

Stories help to simplify complex messages. Stories influence social behaviors. Stories bring people together. Stories inspire and motivate.

So what makes a good story? Good stories are entertaining, believable, educational, relatable, organized, and memorable.

Take Apple, for example. Laptops, MacBooks, and smartphones are a pretty complicated topic to describe to your typical consumer. Using real-life stories, they’ve been able to describe exactly how their products benefit users.

Storytelling marketing can happen across all sorts of mediums, as this innovative augmented reality (AR) campaign by Coca-Cola shows. Customers point their phone’s camera at a can of Coke and see one of 12 stories come to life.

Another great example of storytelling is from Disney. Disney is, of course, no stranger to storytelling, and this ad for Disneyland Paris shows off the brand’s skills. In the video, a little duckling gets obsessed with a Donald Duck comic book, but the duck family needs to leave.

As the bad weather is approaching, the duckling has to leave his beloved comic book behind. The family endures a cold, wet night before the sun reappears and they arrive unexpectedly at Disneyland Paris.

7. Personalization

Imagine, when a customer has two relatively equal products in front of her, and he or she needs to decide which one to buy – he or she will spend the money on the brand that won their heart. In fact, 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience, according to a survey by Epsilon.

Today’s technology allows digital marketing teams to dig deep into the data to identify the things that keep customers up at night. They can customize the solutions to solve those problems and give them a good night’s sleep.

With AI, data analysis, data science, and machine learning, your brand can hyper-personalize everything from content to design to product recommendations and everything in-between.

Get Ready for 2024-25

Now is the time to start planning your 2024 marketing strategy if you haven’t already. While digital marketing trends come and go, the basics of success remain the same: understand the needs of your customers, communicate with them clearly and consistently, personalize your messages and services, and establish solid relationships with your audience.

To have success in the digital marketing space, you’ll need to have a solid base of marketing strategies and a great marketing team.

Are you interested in engaging and converting new customers for your business using the latest digital marketing practices? Our team at Fuel4Media will handle all your digital marketing efforts so that you can focus on your business growth!

Feel free to book a discovery call with us here so we can discuss how to create memorable, unique digital experiences for your customers.

About the Author

Naveen Gupta

Naveen Gupta is the founder and CEO of Fuel4Media Technologies. Fuel4Media is India’s fastest-growing Digital Marketing, Content Marketing, Branding, Influencer Marketing, and SEO company. His forte lies in developing and executing innovative mobile and web technologies, AI digital marketing, storytelling, influencer marketing strategy, and everything related to digital.

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