Google’s November 2021 Core Algorithm Update Hits Hard
Google’s November 2021 Core Algorithm Update Hits Hard: What Website Owners Need to Know
On November 17, 2021, Google announced a broad core algorithm update, which has stirred up conversations among website owners and digital marketing services providers on multiple forums and discussion platforms. But this update has hit hard and fast. As business owners are gearing up for the holiday season, the Core Algorithm Update might affect websites’ rankings and even more.
November 2021 Core Update – What exactly happened
Google announced the November’21 update through the Google Search Liaison Account:
“As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search.”
This update focuses on ranking websites that are offering better quality content for the search queries entered by the users.
Google’s John Mueller tweeted in reply to this update, saying “good things go up with the update too.”
Now, are you thinking about what is the best way to optimize your website for safeguarding it from such updates?
Before you start doing any changes to your website, you need to know these important facts:
1. Experts estimate that Google changes its search algorithm around 500 to 600 times each year. Most of these changes are not that significant.
2. Google release 5 major updates to its algorithm in 2021, including as below.
a) Link Spam Update in July 2021
b) Google July 2021 Core Update
c) Google June 2021 Core Update
d) Google Page Experience Update (May 2021)
e) Google Passage Ranking (February 2021)
There are two more unconfirmed updates in 2021 including Google September Algorithm Update (unconfirmed) and Google October Algorithm Update (unconfirmed).
3. In all major updates, Google’s advice remains the same “Websites should provide high-quality content and user-oriented web services. No manipulation. No keyword stuffing. And no black hat SEO to improve rankings.”
What to do with your website if your rankings dropped after November 2021 update
As a digital marketing company, Fuel4Media has worked with thousands of websites over the past one decade. Google has a long history of introducing major algorithm updates, search index changes, and refreshes every year.
That’s why our SEO company in India keeps track of all these updates and makes sure our clients’ websites stay on the top pages of Google even after core algorithm updates like the November 2021 Update. Here is what our experts in SEO services advice website owners:
1. Focus on content quality
We suggest our clients to focus on providing the best content they can to their target audiences. That’s what Google’s algorithms seek to reward. Make sure your website provides:
• Original information and substantial, complete and comprehensive description of your industry topics
• Insightful and interesting information that is unique and beyond obvious
• Additional value and originality to a topic. Don’t just rewrite already existing content related to a topic.
• A descriptive page title and Meta description for every webpage on the website.
2. Focus on content presentation
If you are noticing large shifts in your website traffic and huge drops in rankings, you may have been impacted by the November 2021 update.
As a leading SEO services company in India, we know Google does not just focus on content quality, but also gives preference to websites with good content presentation. Here is what website owners should keep in mind:
• The content on your website should be well produced by experienced writers.
• The website should not have an excessive amount of ads that could distract users.
• The website should be responsive and work well on all devices, from desktop, PC, smartphone, and other mobile devices.
• The website should not have any spelling or stylistic issues or factual errors.
What Next?
If you noticed ranking fluctuations, no need to panic. As Google completes the rollout of the November 2021 Update, it’s important to prepare your on-site content or off-site strategies.
Speak with an expert SEO company or a reliable SEO services provider that can provide more guidance on the best practices for your website. Different websites in different industries require unique SEO and content marketing strategies.
At Fuel4Media, we will closely work with you to understand your business and then strategize how to bring your website to the 1st page of Google through high-quality content, SEO, and marketing tactics.
About the Author
Naveen Gupta is the founder and CEO of Fuel4Media Technologies. Fuel4Media is India’s fastest growing App Store Optimization, Mobile App Marketing and Digital Marketing company.
His forte lies in developing and executing innovative mobile and web technologies, digital marketing and mobile marketing strategies, and everything related to digital.
