{"id":300,"date":"2019-02-02T09:42:10","date_gmt":"2019-02-02T09:42:10","guid":{"rendered":"http:\/\/www.fuel4media.com\/blog\/?p=300"},"modified":"2019-02-02T09:42:10","modified_gmt":"2019-02-02T09:42:10","slug":"accelerated-mobile-pages-website-need","status":"publish","type":"post","link":"https:\/\/fuel4media.com\/blog\/accelerated-mobile-pages-website-need\/","title":{"rendered":"Accelerated Mobile Pages \u2013 Does Your Website Need It?"},"content":{"rendered":"
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Do you really need to AMP-lify your website in 2019? If you are unfamiliar, let\u2019s first understand what AMP is and how it affects your website\u2019s performance. AMP stands for Accelerated Mobile Pages, developed as an open source project by Google to\u00a0improve mobile web performance.<\/span><\/p>\n

AMP lets you build web pages that render fast, especially on mobile. To put it simply, it is a way to offer better mobile user experience with readable content, giving you more opportunities to\u00a0engage with your visitors with AMP Page Development Services.<\/span><\/p>\n

AMP: The Technical Aspects<\/strong><\/span><\/p>\n

40% of mobile users abandon a site it takes more than 3 seconds to load. Today, users expect websites to load faster on their mobile devices, and so does Google. That\u2019s why it rolled out mobile-first index in 2017 as a way to rank websites. As the name suggests, mobile-first indexing means Google will use the mobile version of the page\u2019s content to rank and index websites. <\/span><\/p>\n

This means a site that is optimized for mobile search will be considered for the mobile-first index by Google. And, the search engine giant prefers AMP content while ranking pages when a user searches for a specific keyword or phrase. Remember, the ultimate goal of Google is to provide what users are searching for, both in terms of relevancy and user experience. Your website must fulfill these two factors if you wish to rank at the top of SERPs, attract more visitors, and convert them into buying customers.<\/span><\/p>\n

So, how do AMPs really work?<\/strong><\/span><\/p>\n

AMPs are developed using AMP HTML, which makes the content load faster than pages built using complex frameworks and standard HTML. AMP HTML contains custom AMP-related commands that are 6x lighter in code.<\/span><\/p>\n

AMP websites also need AMP JS. It is a new JavaScript (JS) framework which helps in asynchronous loading of external resources. Some of the things that AMP JS will control in AMP-enabled pages include giving custom tags to the users, pre-calculating all the elements in a page layout, disabling slow CSS selectors and sandboxing all iframes.<\/span><\/p>\n

AMP Content Delivery Network (CDN) also forms an integral part of developing an AMP website. It helps in caching AMP-optimized content for faster delivery.<\/span><\/p>\n

Accelerated Mobile Pages Advantages<\/strong><\/span><\/p>\n

Let\u2019s take a look at the advantages of having AMP pages:<\/span><\/p>\n