{"id":384,"date":"2020-01-30T13:19:34","date_gmt":"2020-01-30T13:19:34","guid":{"rendered":"http:\/\/www.fuel4media.com\/blog\/?p=384"},"modified":"2020-01-30T13:19:34","modified_gmt":"2020-01-30T13:19:34","slug":"top-10-key-factors-for-successful-ecommerce-business","status":"publish","type":"post","link":"https:\/\/fuel4media.com\/blog\/top-10-key-factors-for-successful-ecommerce-business\/","title":{"rendered":"Top 10 Key Factors For Successful eCommerce Business"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-size: 14pt;\">Growing a successful eCommerce business isn&#8217;t an easy task. Ecommerce doesn&#8217;t mean putting a product online and wait for customers to come and buy them. Today, the competition in the eCommerce scene is harder than ever.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">With giants like Amazon, Walmart, Alibaba, Flipkart, Target, etc., businesses that don&#8217;t work for their customers have to experience high failure rates. But if you get to do most of the things in your business in the right way, you get an edge over the competition and win the eCommerce gain. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here are the key factors that you must take into consideration to take your online store to the new success level.<\/span><\/p>\n<p><strong style=\"font-size: 14pt;\">1.Customer Service<\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">80% of customers stop shopping with an online store if they had a bad customer experience. A satisfied customer is the best business strategy. It is the customer experience that makes Amazon the\u00a0 #1 eCommerce website. So, what you need to incorporate in your business to become great in customer service? <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here are a few practices to improve your customer service.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Learn about your customers through social networks, browsing behavior, feedback, queries, etc.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Leverage social media to know about customers&#8217; interests and make them offers accordingly.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Make your product catalog informative by adding a maximum number of photographs and even videos.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Build a seamless user interface by adding AI, machine learning tools to your site<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Keep your shipping, returns, and refund terms easy and simple<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Create a knowledge base such as FAQs or Help and add live chat support, email and phone support.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Collect product feedback from customers and post them on your site to pave way for more shoppers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>2.eCommerce SEO<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">44% of people start their online shopping journey with a Google search. According to a study by <a href=\"https:\/\/www.semrush.com\/\">SEMRush<\/a>, 37.5% of all traffic to eCommerce sites comes from search engines. Ecommerce stores need to optimize their websites to get targeted traffic and increase conversion rates. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Search Engine Optimization (SEO) provides the best ROI among all forms of marketing methods, but still many online stores pay little consideration to SEO. If you don&#8217;t want to miss out the traffic opportunity and chances of increasing sales, follow this <a href=\"https:\/\/www.fuel4media.com\/ecommerce-seo-services.php\">eCommerce SEO<\/a> strategy:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Do keyword research to find the types of keywords customers are searching.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Perform a site audit and analyze site architecture based on your keyword research.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Conduct on-page SEO using strategic keyword optimization.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Perform technical SEO to better crawlability of your store by search engines.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Do local SEO marketing to attract and engage local organic traffic<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Work on your content marketing strategy to drive organic visitors.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Do link building in a way that increases your site&#8217;s authority and credibility.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Measure and monitor the results of each activity through Google Analytics and Webmaster<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>3.User Experience<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">88% of online shoppers say they wouldn&#8217;t return to an eCommerce website after having a bad user experience. And, 70% of online stores have failed because of bad usability. This shows eCommerce customers today are pickier and more hard-to-please than ever before. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">That&#8217;s why it is critical for your online store to have an intuitive, effective and easy-to-use interface. Here are a few affordable approaches to improve your UX right now:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Good <a href=\"https:\/\/www.fuel4media.com\/ecommerce-website-designing-and-development-company.php\">eCommerce UX<\/a> is based on personalized suggestions based on the past behavior of your customers.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">An easy checkout process tends to lower shopping cart abandonment rate. Save information of customers who logged in, keep checkout page clean, let customers login with an existing account, simplify the data validation process, and make it easy for the shopper to switch between the cart and products page.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Enable a shopping experience through multiple channels like desktop, mobile, iPad, etc.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Focus on functionalities rather than aesthetics.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>4.Multi-Payment Gateways<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">As an online seller, you must take advantage of <strong>multi-channel payment gateways <\/strong>to increase your sales. By integrating several payment methods to your store, you can attract more customers and retain the existing ones. People use credit cards, debit cards, and various online payment services for making transactions on eCommerce stores. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The motto behind integrating different payment gateways on your site should be to make payment-processing effective, secure, and hassle-free for your customers. Fuel4Media assists online stores and marketplaces owners in implementing a multi-channel payment system to fit their needs and budget. Here is the list of best 20 payment gateways in 2020:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"121\"><\/td>\n<td width=\"91\"><span style=\"font-size: 14pt;\">SagePay<\/span><\/td>\n<td width=\"102\"><span style=\"font-size: 14pt;\">SecurionPay<\/span><\/td>\n<td width=\"125\"><span style=\"font-size: 14pt;\">AmazonPay<\/span><\/td>\n<td width=\"76\"><span style=\"font-size: 14pt;\">Citrus<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"121\"><span style=\"font-size: 14pt;\">Briantree<\/span><\/td>\n<td width=\"91\"><span style=\"font-size: 14pt;\">Adyen<\/span><\/td>\n<td width=\"102\"><span style=\"font-size: 14pt;\">World Pay<\/span><\/td>\n<td width=\"125\"><span style=\"font-size: 14pt;\">Zoho Checkout<\/span><\/td>\n<td width=\"76\"><span style=\"font-size: 14pt;\">WePay<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"121\"><span style=\"font-size: 14pt;\">Stripe<\/span><\/td>\n<td width=\"91\"><span style=\"font-size: 14pt;\">PayU<\/span><\/td>\n<td width=\"102\"><span style=\"font-size: 14pt;\">Payza<\/span><\/td>\n<td width=\"125\"><span style=\"font-size: 14pt;\">Instamojo<\/span><\/td>\n<td width=\"76\"><span style=\"font-size: 14pt;\">eWay<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"121\"><span style=\"font-size: 14pt;\">Paypal<\/span><\/td>\n<td width=\"91\"><span style=\"font-size: 14pt;\">Skrill<\/span><\/td>\n<td width=\"102\"><span style=\"font-size: 14pt;\">Paytm<\/span><\/td>\n<td width=\"125\"><span style=\"font-size: 14pt;\">Cashfree<\/span><\/td>\n<td width=\"76\"><span style=\"font-size: 14pt;\">Mpay<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>5.Website <\/strong><strong>Security<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">eCommerce websites are a major target for hackers and fraudsters. This is because hackers can get access to customer information from online stores in the form of email IDs, personal information, financial and information including credit card details. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Based on the conversations with our eCommerce website security specialists, we have listed some security essentials for entrepreneurs and businessmen running an eCommerce sire.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Make your site PCI-DSS compliant and use an SSL certificate<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Take daily backups of all data on your site<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">There should be multiple database version backups<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Use HTTPS and hardware firewalls<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Use real-time bot detection technology<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Select a secure eCommerce platform like Magento, Shopify, and WooCommerce.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Insist on customers using strong passwords and train employees on cyber security.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>6.Content Management System (CMS)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A content management system is a software system that helps to publish, edit, and manage content on your eCommerce site. The main source of content that will feed the content management system are the products for sale and their description and images as well as blogs if you wish to integrate one. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">An <a href=\"https:\/\/www.fuel4media.com\/ecommerce-website-designing-and-development-company.php\">eCommerce CMS<\/a> should also be able to save and manage product identifiers (SKU), sale price data, purchase price data, supplier data, stock data, and product attribute data. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Look for the following features in a CMS if you are starting an online business or looking to change your existing software:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">It should have an easy-to-use content editor<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">It should have design flexibility and mobile support<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">It must provide analytics and social media integration<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">It must allow third-party integrations and plugins<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">It should have built-in SEO features<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">It should have exemplary support, high-security and easy administration<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Top eCommerce CMS systems are <a href=\"https:\/\/www.fuel4media.com\/magento-development-company.php\">Magento<\/a>, WooCommerce, Shopify, PrestaShop, OpenCart, Virtuemart, Squarespace, and BigCommerce.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>7.Multi-Channel <\/strong><strong>Mark<\/strong><strong>eting Tools<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Customers are everywhere and you need to reach out to them across all channels. The i<\/strong>ntegration of <em>different eCommerce marketing<\/em> tactics is crucial for success. These <em>marketing tools <\/em>can help you take your eC<em>ommerce <\/em>store with better upselling\/cross-selling opportunities.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Google Ads &amp; Google Analytics<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Social media tools<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">PushOwl<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">HubSpot<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">ReferralCandy<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">LoyaltyLion<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Sumo<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">OrderlyEmails<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Happy Email<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Personalized Recommendations<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Fomo<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Mobile Converter<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">SMSBump<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Shopping Feed<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">PressKitHero<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Sixads, Klaviyo, PageFly, Zoho, Plugin SEO etc.<\/span><\/li>\n<\/ul>\n<p><strong style=\"font-size: 14pt;\">8.<\/strong><span style=\"font-size: 14pt;\"><strong>Social Media Marketing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">77% of companies report they acquired customers through Facebook, and shoppers referred by Pinterest are 10% more likely to make a purchase than referrals from other social networks. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.fuel4media.com\/social-media-marketing-services.php\">Social media <\/a>is a powerful tool for <em>eCommerce <\/em>websites as it can attract buyers toward a new product or an attractive deal and also engage existing customers to convert them into brand ambassadors. Here is a social media strategy that is sure to get you sales and returns:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Invest in Facebook Ads. For example, <a href=\"https:\/\/gopupsocks.com\/\">PupSocks<\/a> spent $1 million in 30 days to gain $4 million in sales.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Start using shoppable posts on Instagram.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Utilize IGTV of Instagram to showcase and sell products.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Add shop the look to your posts.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Test collection ads on Snapchat.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Create a video strategy for YouTube.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>9.Product Reviews<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Product reviews are important for your online store&#8217;s branding and marketing. Reviews help to build trust among shoppers, ultimately increasing your sales. 63% of consumers are purchase from a site if it has product ratings and reviews. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">More than 70% of customers consult reviews before making a final purchase. Now that you&#8217;ve understood the importance of reviews, let&#8217;s look at how to start generating them:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Make review posting on your product page easy for shoppers.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Send out friendly emails to buyers asking for a review.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Give your reviewers coupons, discounts, and gifts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>10.Acquisition, Conversion &amp; Retention<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">With a growing number of eCommerce stores, acquiring new customers is quite difficult. Delve into key practices such as search engine marketing, SEO, affiliate marketing, and paid search marketing for the acquisition of new customers. The more efficiently you can <a href=\"https:\/\/www.fuel4media.com\/conversion-rate-optimization.php\">drive conversions<\/a>, the more you can make money through your product sales. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A good conversion optimization strategy must include these 4 principles \u2013 <strong>Incentives, Engagement, Personalization and Trust.<\/strong> The best way to grow your business is not to lose customers. If you can retain just 5% of your customers annually, you can generate up to 125% more profit. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So how to retain your loyal customers? Nurture them with Facebook Ads, do remarketing ads, start loyalty &amp; brand ambassador programs, cross-sell related products, and provide novelty products.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Conclusion<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The competition in the <strong>eCommerce <\/strong>market is fierce today. Taking an eCommerce website at the top of the success pyramid can be a daunting task. To grow your business in a scalable and profitable way, you need to follow the above-mentioned tips. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you need a reliable eCommerce development and marketing company that can help you grow your business online, then contact Fuel4Media Technologies. Here at <a href=\"https:\/\/www.fuel4media.com\/ecommerce-seo-services.php\">Fuel4Media<\/a>, we have a proven track record in helping eCommerce companies grow their sales every month with our unique strategies and the key success factors discussed above.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Give us a call at +91-981029-2408 to chat with an experienced strategist!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing a successful eCommerce business isn&#8217;t an easy task. Ecommerce doesn&#8217;t mean putting a product online and wait for customers to come and buy them. Today, the competition in the eCommerce scene is harder than ever. With giants like Amazon, Walmart, Alibaba, Flipkart, Target, etc., businesses that don&#8217;t work for their customers have to experience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[29,30],"tags":[],"_links":{"self":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/384"}],"collection":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":1,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":385,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/384\/revisions\/385"}],"wp:attachment":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}