{"id":401,"date":"2020-04-17T10:29:39","date_gmt":"2020-04-17T10:29:39","guid":{"rendered":"http:\/\/www.fuel4media.com\/blog\/?p=401"},"modified":"2020-04-25T08:57:48","modified_gmt":"2020-04-25T08:57:48","slug":"how-to-increase-your-marketing-efficiency-during-the-corona-virus-pandemic","status":"publish","type":"post","link":"https:\/\/fuel4media.com\/blog\/how-to-increase-your-marketing-efficiency-during-the-corona-virus-pandemic\/","title":{"rendered":"How to Increase Your Marketing Efficiency during the Corona Virus Pandemic?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-size: 14pt;\">The Corona virus pandemic has affected every industry. This is a hard time for businesses and it doesn\u2019t look like recovery will happen any time soon.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">As corona virus spreads in the world, many companies are required to close their shop or online business. It\u2019s estimated that in total\u00a0<a href=\"https:\/\/www.bloomberg.com\/graphics\/2020-coronavirus-pandemic-global-economic-risk\/\">COVID-19 will cost the global economy $2.7 trillion<\/a>. <\/span><\/p>\n<p><span style=\"font-size: 18pt;\">However, this critical time calls for changing our current strategies to connect with potential customers. As a professional digital marketing company with decades of experience, we know how important it is for your company to maintain the digital search presence during these crucial times. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Discontinuing your marketing efforts can be quite naive. Even during this global pandemic, there are opportunities for your business to thrive\u00a0if you know how to increase your marketing efficiency.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Here are the reasons why you should reform your marketing strategy:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Large-scale quarantines, travel restrictions, and social-distancing have resulted in a sharp fall in consumer spending but digital search still reigns supreme. Google trends show that COVID-19 and SEO searches in the last three months have increased. <\/span><span style=\"font-size: 14pt;\">Instead of putting a hold on your digital marketing, SEO efforts and marketing, you need to <strong>build your brand presence<\/strong> to prepare your business for an eventual rebound after the pandemic ends.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">Doing <strong>local SEO<\/strong> when people are quarantined would definitely help you boost your local business.\u00a0According to Uberall data, local search impressions are fairly stable during the corona virus crisis. According to local search data analyzed by Yelp, it was found that search for food delivery services, fitness equipment, grocery, and pharmacies are up. This means people are definitely using local and near-me searches during this crisis. So it\u2019s a better idea to continue your local SEO marketing during these unsettling times. Update your Google My Business Profile for local customers and inform them if you are closed, operating on special hours or taking special measures to avoid the spread of COVID-19?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">Some of your competitors are already leveraging marketing services in the current challenging situations, just to stay in the game. If you put a hold on your ongoing marketing efforts and resume after this crisis is over, your competitors will be far ahead.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>SEO<\/strong><strong> is a continuous process.<\/strong> It needs time and the right strategies before it starts to show results. If you stop working on your website\u2019s SEO process now, you will lose everything you have achieved so far. When the corona virus pandemic will be over, you will have to start everything again from scratch. <\/span><strong><span style=\"font-size: 14pt;\">Please find the traffic data before and during the Covid-19 with some of our SEO projects.\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<p><strong>Project-1\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-and-Conversion-Increased-GP.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-407\" src=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-and-Conversion-Increased-GP.jpg\" alt=\"\" width=\"1093\" height=\"548\" srcset=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-and-Conversion-Increased-GP.jpg 1093w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-and-Conversion-Increased-GP-300x150.jpg 300w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-and-Conversion-Increased-GP-1024x513.jpg 1024w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-and-Conversion-Increased-GP-768x385.jpg 768w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-and-Conversion-Increased-GP-732x367.jpg 732w\" sizes=\"(max-width: 1093px) 100vw, 1093px\" \/><\/a><\/p>\n<p><strong>Project -2<\/strong><\/p>\n<p><a href=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/traffic-AVA.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-408\" src=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/traffic-AVA.jpg\" alt=\"\" width=\"1081\" height=\"544\" srcset=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/traffic-AVA.jpg 1081w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/traffic-AVA-300x151.jpg 300w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/traffic-AVA-1024x515.jpg 1024w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/traffic-AVA-768x386.jpg 768w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/traffic-AVA-732x368.jpg 732w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-Case-Study-1-GP.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-409\" src=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-Case-Study-1-GP.jpg\" alt=\"\" width=\"1050\" height=\"278\" srcset=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-Case-Study-1-GP.jpg 1050w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-Case-Study-1-GP-300x79.jpg 300w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-Case-Study-1-GP-1024x271.jpg 1024w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-Case-Study-1-GP-768x203.jpg 768w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Traffic-Case-Study-1-GP-732x194.jpg 732w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/a><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Marketing drives sales<\/strong>. Digital\u00a0marketing\u00a0supports\u00a0sales\u00a0goals by bringing relevant buyers to your website. Even if people are not willing to buy your products and services at this time, your website will come at the time when this crucial time is over, only if you continue working on your marketing tactics in the right direction.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Conversion-1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-410\" src=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Conversion-1.jpg\" alt=\"\" width=\"838\" height=\"286\" srcset=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Conversion-1.jpg 838w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Conversion-1-300x102.jpg 300w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Conversion-1-768x262.jpg 768w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Conversion-1-732x250.jpg 732w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">In this fast-changing global landscape, it is important to communicate your brand identity and values. The corona virus outbreak brings new challenges for marketers. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You will have to use relevant marketing tools and the right strategies to prevent your business from crashing as the corona virus pandemic grips the world economy. Let\u2019s check out how.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>How to Increase Marketing Efficiency during the Corona virus Pandemic<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>1) Content Marketing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Billions of people around the world are quarantined. They are isolated and staying at home. For how long, nobody knows as of now.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Right now, people are looking for quality information related to corona virus, work from home tools, media, entertainment options, and what they are interested in. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">That\u2019s why you need to invest more time and resources in creating high-quality and relevant content for your audience.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">People have got more time to surf the Internet and learn new things. You can create eBooks, articles, videos, Infographics, presentations, and short posts to talk about things that matter the most at this time.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">For instance, the use of Microsoft team, Webex, Zoom, as video conferencing tools, soared in the months of February and March 2020 as more and more people are working from home. If you visit their sites, you will find a full page on COVID-19 with tutorials and demonstrate how to work remotely.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The same thing has been done by TurboTax. They have created a hub page that provides a collection of important articles about filing taxes during the corona virus situation when people cannot go out or have to maintain social distancing.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here is how you can create content during the corona virus outbreak:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Check top publishers and see what trending topics and news have been covered by them. Create content around those topics quickly.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Go to Reddit for inspiration. People are free these days and they are going to forums to discuss important things at this time.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Go to <a href=\"http:\/\/trends.Google.com\">Google.com<\/a> and see what people are searching these days. You will find certain topics in your industry that are trending right now.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Perform a content audit to see which content pieces are being searched by people these days. Optimize them with new keywords and fresh content to improve your search rankings.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Try to help people. Do not exploit this situation. Provide information. Do not promote your business.<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 14pt;\">2) Webinars and Live Sessions<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.searchenginejournal.com\/91-of-b2b-professionals-say-webinars-are-their-preferred-type-of-content\/309905\/\">91%<\/a>\u00a0of professionals say webinars are their favorite content format for learning. Working professionals, businessmen, and students are turning to webinars to learn new courses, understand market changes, and new topics. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Host relevant\u00a0webinars\u00a0and audio podcasts by subject matter experts. Webinars help you build your brand, establish your company as an industry leader, and generate leads. Here are some tips to host a successful webinar:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">People attend webinars to learn.\u00a0Choose trending topics related to corona virus and its impacts on different niches and activities.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Choose different webinar formats every time. You can select from these formats: single presenter, dual presenters, panel, interview webinar, and Q&amp;A session.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Create a landing page for your webinar and promote it on social media.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">If you are inexperienced and require expert help to curate a killer webinar script, take help from <a href=\"https:\/\/www.fuel4media.com\/\">Fuel4Media<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Check out this webinar by Search Engine Journal that talks about the <a href=\"https:\/\/www.searchenginejournal.com\/the-future-of-seo-how-to-safeguard-your-brand-in-an-unpredictable-world\/\">Future of SEO in an Unpredictable World<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>3) AI-enabled Marketing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.fuel4media.com\/artificial-intelligence-development-company.php\">Artificial Intelligence<\/a> can be a powerful tool for businesses at this crucial time of worldwide pandemic, while ensuring cost-efficiency and optimum utilization of resources. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">AI-enabled marketing tools can help you analyze and process data for customers, understand their searching patterns and help you select the right platforms to communicate with them. Below are some of the ways AI-powered marketing can help you fight COVID-19:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">AI chatbots can be easily built for your website, Facebook and WhatsApp Profile. Chatbots can quickly answer queries of your customers amid the pandemic situation in real-time.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">When you use AI tools for identifying current market trends, you get to create trending content in real-time for the users.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">AI tools can perform predictive analytics at a time when the market is changing fast. If you use AI-powered advertisement tools, you can place customized ads in front of target customers after foreseeing future conversions and returns.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">Use online AI tools to know the strengths and weaknesses of your website. For instance, Atomic Reach is an AI tool that helps you understand what makes your content perform and how to perfect it. <\/span><span style=\"font-size: 14pt;\">Use Cortex to improve post engagement.\u00a0<\/span><span style=\"font-size: 14pt;\">Google Cloud AI helps you build chatbots and analyze videos and images. At Fuel4Media, we utilize AI tools to market your business and assist you in creating content, videos, SEO-optimized pieces, personalized for your audience, so you can win in organic search.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>4) Outreach Strategy<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Outreach marketing is all about reaching out to the\u00a0right people\u00a0at the\u00a0right time\u00a0to help\u00a0you tell your brand\u2019s story.\u00a0The goal of your outreach campaign is to bring awareness to something of value.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Outreach marketing should not be about buying attention. Create content that people want to engage with it and want to link to it. So here is how you can leverage outreach marketing tactics:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Host an online video space, such as a webinar where people can ask you questions and discuss trends in your industry. You may provide them tricks or tips relevant to your product or service.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Public corona virus-related information from authentic sources and publish it in a blog or your email newsletter.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Encourage conversations on social media about concerns that they have regarding corona virus and its impacts on different industries or daily activities.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>5) Video Marketing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Strengthen your focus on video marketing to maintain normality in these crazy days. Video marketing will give you a competitive edge over competitors during the COVID-19 pandemic. Your company can create corona virus response videos sitting at your home.<\/span><\/p>\n<p><a href=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-411\" src=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video.jpg\" alt=\"\" width=\"1315\" height=\"456\" srcset=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video.jpg 1315w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video-300x104.jpg 300w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video-1024x355.jpg 1024w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video-768x266.jpg 768w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video-732x254.jpg 732w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Youtube-Video-1140x395.jpg 1140w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Through these videos, deliver strategic insights, critical market data, and advice to the users. For instance, many companies created videos on how to make your own hand sanitizer if needed. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">This was at a time hand sanitizers were selling out. Right now, people are posting videos on how to make your own mask as the world is facing shortages for masks.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Create \u2018Help\u2019 Content on the YouTube channel. Post \u2018help\u2019 content on the corona virus or post Q&amp;A on COVID-19. Think beyond your own brand and self-interests. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The best example of how to do it is to learn from this video by Lifebuoy. The company encouraged people to use any soap that they have at home to wash hands and stay protected from corona virus.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Lifebuoy - Coronavirus\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/PZzA1S9DFeA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-size: 14pt;\">When you create videos, embed them in blog posts, take screenshots and use them as images in social media or create short videos from a long one to promote on Instagram in the coming months.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">At <a href=\"https:\/\/www.fuel4media.com\/\">Fuel4Media,<\/a> we help brands and small companies to create videos from scratch. When you choose our video marketing services, we&#8217;ll help you with all aspects of your company&#8217;s video creation from writing a script to promoting on social media channels. Here is how we help you:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">How to create content for your prospects and existing customer base<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How to leverage your online community to maintain your customer base<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How to be a good source of information for your audience<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">How to get creative with producing content<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-412\" src=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2.jpg\" alt=\"\" width=\"1312\" height=\"333\" srcset=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2.jpg 1312w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2-300x76.jpg 300w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2-1024x260.jpg 1024w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2-768x195.jpg 768w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2-732x186.jpg 732w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-2-1140x289.jpg 1140w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>6) Employee Advocacy<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It is the right time to involve your employees in your marketing efforts. They rate your business highly on\u00a0Google. Likes and comments on your posts on social media. Essentially they are the marketers\u00a0for your business. Ask employees for ideas. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Put them on the frontline. Share what they are doing at the time of quarantines and social distancing. Open up your blog to staff guest posts. Ask them to put up a video on what they are doing to stay productive while working from home. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Putting employees at the center of your brand communication, you attract customers who value relationships and employee health.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Like many companies, Gazprom Energy shared how their employees are working from home in the corona virus pandemic.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-Conference.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-404\" src=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-Conference.jpg\" alt=\"\" width=\"680\" height=\"394\" srcset=\"https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-Conference.jpg 680w, https:\/\/fuel4media.com\/blog\/wp-content\/uploads\/2020\/04\/Video-Conference-300x174.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Millennials and Gen-Z&#8217;s want to engage with authentic brands.\u00a0When your staff is engaged and regularly contributes to social media, people notice. People will know you care about your employees and celebrate all you\u2019ve built. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">As the corona virus pandemic hit the world, people have begun to realize we need to care for each other more and give back to nature more. Employee advocacy will help you fulfill these expectations of your audience.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>7) Pay-Per-Click Marketing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It\u2019s the best time for businesses to use PPC marketing. Google is giving free credits to small businesses, which you can utilize until the end of 2020. So you can save some money within your digital marketing budget.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google pledged to disburse <a href=\"https:\/\/www.searchenginejournal.com\/google-340-million-ad-credits\/357698\/\">$340 million dollars in credits to SMBs<\/a> (Small and Medium Size Businesses). You can utilize free ad credits to work on high-ranking keywords and scoop up that lost market share from others pulling back during this time.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">If you need pay-per-click marketing services, we are here to help you. Fuel4Media wants to support the business community at these challenging times so that everyone can thrive. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">We can help you capture traffic and conversions at a small budget because of reduced competition, at a time when the situation is uncertain.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u00a0<\/strong><strong>Conclusion<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">During an economic downturn and a period of recession, you\u2019ll have less competition, which means it is easier to get results. So if you don\u2019t stop your marketing efforts and follow the above-mentioned ideas during the corona virus pandemic, you can stay in your game after this ends.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Stay home! Stay safe!<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Corona virus pandemic has affected every industry. This is a hard time for businesses and it doesn\u2019t look like recovery will happen any time soon. As corona virus spreads in the world, many companies are required to close their shop or online business. It\u2019s estimated that in total\u00a0COVID-19 will cost the global economy $2.7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[31],"tags":[],"_links":{"self":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/401"}],"collection":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":4,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/401\/revisions\/464"}],"wp:attachment":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}