{"id":539,"date":"2021-08-21T17:25:03","date_gmt":"2021-08-21T17:25:03","guid":{"rendered":"https:\/\/fuel4media.com\/blog\/?p=539"},"modified":"2021-08-23T05:56:52","modified_gmt":"2021-08-23T05:56:52","slug":"the-practical-guide-to-get-the-most-downloads-in-apple-app-store","status":"publish","type":"post","link":"https:\/\/fuel4media.com\/blog\/the-practical-guide-to-get-the-most-downloads-in-apple-app-store\/","title":{"rendered":"The Practical Guide to Get the Most Downloads in Apple App Store"},"content":{"rendered":"
<\/div>

Creating an app is hard. You will have to compete with millions of apps in the Apple App Store. Apple App Store has approximately 2.22 million apps for iOS users across a variety of categories.<\/span><\/p>\n

If your iOS app is not able to stand out among these millions of apps, it is bound to fail. This is where app store optimization (ASO) is so important.<\/span><\/p>\n

\"\"<\/a><\/p>\n

We created this practical guide to help you understand how app store optimization works in Apple\u2019s App Store and how it can be leveraged to get more installs or downloads. In this article, you\u2019ll learn:<\/span><\/p>\n

\u2022 What is app store optimization?<\/span>
\n\u2022 How to optimize your iOS app to achieve higher rankings?<\/span>
\n\u2022 How do users search on the App Store?<\/span>
\n\u2022 Tactics to improve your organic downloads for apps?<\/span>
\n\u2022 How to get featured on the App Store?<\/span>
\n\u2022 How to promote your app?<\/span><\/p>\n

What is app store optimization?<\/span><\/strong><\/p>\n

App Store Optimization (ASO)<\/a> is the process of improving an app\u2019s rankings and discoverability. It is a crucial piece of app marketing that involves strategizing in a way that compels users to find and download your app.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Research shows that ASO is the crucial factor behind 68% of all new app discoveries.<\/span> When done right with the help of a professional ASO company, it can help your app get:<\/span><\/p>\n

\u2022 The app becomes more discoverable<\/span>
\n\u2022 Drives more traffic to your app\u2019s landing page<\/span>
\n\u2022 Boosts the number of organic downloads<\/span>
\n\u2022 Expands user base<\/span>
\n\u2022 Cuts user acquisition costs<\/span>
\n\u2022 Helps grow your mobile business<\/span><\/p>\n

How to optimize your iOS app to achieve higher rankings?<\/span><\/strong><\/p>\n

Your strategy for getting more traffic or downloads in Apple App Store depends on a number of factors. This includes optimizing your app’s title, subtitle, and description, choosing the right keywords and categories, encouraging reviews, and much more. <\/span><\/p>\n

Let\u2019s discuss in detail how you should do it for App Store.<\/span><\/p>\n

1. Keywords<\/span><\/strong><\/p>\n

In Apple App Store, there is a limit of characters for keywords – 100 characters. You need to be as concise and accurate as possible when describing your app. <\/span><\/p>\n

Each word should be separated by a comma without any space. For example, for an app related to real estate, keywords should be added like this \u2013<\/span><\/p>\n

Property, Real Estate, House, Property Search.<\/span><\/p>\n

When choosing phrases for keywords, remember these two things:<\/span>
\n\u2022 Common and functional terms may drive a lot of traffic, but they are highly competitive in the rankings. <\/span>
\n\u2022 Less common terms drive lower traffic, but are less competitive.<\/span>
\n\u2022 Never use celebrity names, trademarks, and special characters.<\/span>
\n\u2022 Avoid keyword stuffing and repeating the same terms again.<\/span><\/p>\n

2. App Name, Description, and Subtitle<\/span><\/strong><\/p>\n

App Store allows app names with up to 30 characters so make sure to use a simple and memorable name. Your app name should not be too generic or copy other existing app names.<\/span><\/p>\n

\"\"<\/a><\/p>\n

The subtitle gives you an opportunity to add value to your app name. Do not use generic phrases to describe your app\u2019s value. Instead, highlight your app\u2019s features that catch your audience\u2019s attention.<\/span><\/p>\n

The app description should provide users with the ability to understand what your app does. Start with a concise statement about your app\u2019s main feature and follow that with an attention-grabbing paragraph discussing everything your app can do.<\/span><\/p>\n

3. App Category<\/span><\/strong><\/p>\n

Your app\u02bcs discoverability on the App Store depends on the primary category you select. The primary category also determines whether your app appears in the Apps tab or Games tab on the App Store.<\/span><\/p>\n

Your app category should be the one that best describes the main function or subject matter of your app. You can choose from the following app categories:<\/span>
\n\u2022 Books<\/span>
\n\u2022 Medical<\/span>
\n\u2022 Business<\/span>
\n\u2022 Music<\/span>
\n\u2022 News<\/span>
\n\u2022 Entertainment<\/span>
\n\u2022 Finance<\/span>
\n\u2022 Photo & Video<\/span>
\n\u2022 Social Networking<\/span>
\n\u2022 Food & Drink<\/span>
\n\u2022 Games<\/span>
\n\u2022 Shopping<\/span>
\n\u2022 Lifestyle<\/span>
\n\u2022 Sports<\/span>
\n\u2022 Travel<\/span>
\n\u2022 And more\u2026<\/span><\/p>\n

Just to make you know what are the most popular app categories, check this statistic:<\/span><\/p>\n

The top 5 most popular Apple App Store categories in March 2021 were:<\/span><\/p>\n

1. Games (21.53%).<\/span>
\n2. Business (10.11%).<\/span>
\n3. Education (8.67%).<\/span>
\n4. Lifestyle (8.62%).<\/span>
\n5. Utilities (6.24%).<\/span><\/p>\n

4. Reviews and ratings<\/span><\/strong><\/p>\n

If your app offers a great app experience, it will motivate them to leave positive reviews. It is important that you choose an appropriate time to make a review request. You can use the SKStoreReviewController API to make it easy for users to give their feedback.<\/span><\/p>\n

5. Promote In-App Purchases<\/span><\/strong><\/p>\n

This is another important factor in optimizing your app for the App Store. You can promote our in-app purchases appear and they will appear in search results on the App Store. <\/span><\/p>\n

The moment a user taps on the in-app purchase link, they\u2019re taken directly to your product page. Then product page can show up to 20 total items with a unique display name, promotional image, and description. Ensure that you highlight the benefits of your in-app purchases.<\/span><\/p>\n

How do users search on the App Store?<\/span><\/strong><\/p>\n

A whopping 70% of mobile users utilize search to find new apps. And, 65% of all downloads occur directly after a search.<\/span><\/p>\n

The search feature on the App Store allows users to find apps, games, stories, in-app purchases, and categories. Search results are derived from the app\u2019s metadata from your product page.<\/span><\/p>\n

When customers search for an app, the App Store provides them with a list of apps that are ranked based on a number of factors, such as text relevance in terms of app\u2019s title, keywords, and primary category and customer behavior such as the number and quality of ratings and reviews.<\/span><\/p>\n

App Store provides suggested search terms to users based on their specific search query. The App Store provides Trending Searches to help users find what\u2019s trending in their region.<\/span><\/p>\n

However, not just the Search box, but there are other ways by which users can discover your app.<\/span><\/p>\n

1. Today Tab<\/span><\/strong>
\nThe Today tab on the App Store features stories from Apple\u2019s editors around the world. This tab shows exclusive premieres, new releases, an<\/strong> App of the Day<\/strong>, a<\/strong> Game of the Day<\/strong>, and more. The Apple Team shares their unique perspectives about apps that impact people\u2019s lives using images, videos, and developer quotes.<\/span><\/p>\n

\"\"<\/a><\/p>\n

2. Apps and Games Tab<\/span><\/strong>
\nApple\u2019s App Store is considered the world\u2019s best game store. This tab provides recommendations for games and apps that engage customers. You will find new releases and updates, videos, top charts, and handpicked collections and categories, and selected in-app purchases.<\/span><\/p>\n

3. Discover<\/span><\/strong>
\nWell, Discover is for Mac users where customers find the best new releases and updates. Apple\u2019s editors share their stories on some incredible apps and games with behind-the-scenes interviews and curated collections. what they love with their Mac.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Now comes the next question how can you get your app featured in Today Tab, Discover or Apps & Games tab?<\/span><\/p>\n

How to get featured on the App Store?<\/span><\/strong><\/p>\n

Getting featured on the App Store provides you with an opportunity to get your app in front of the right users, at the right times.<\/span><\/p>\n

The simplest way to get featured on the App Store is to submit your app story to Apple\u2019s editors. If your app or game has a unique story, tell it to their editorial team.<\/span><\/p>\n

\"\"<\/a><\/p>\n

For a new app or significant update, the Apple team should be informed six to eight weeks before your launch.<\/span><\/p>\n

Remember, Apple never promotes apps by taking money from app developers. There is no paid placement. The team selects apps or games based on a variety of factors and they are:<\/span><\/p>\n

\u2022 UI design.<\/strong> Great usability, appeal, and overall quality <\/span>
\n\u2022 User experience.<\/strong> Easy to use, efficient, and valuable functionality<\/span>
\n\u2022 Innovation.<\/strong> Solves a unique problem for users<\/span>
\n\u2022 Uniqueness.<\/strong> How your app stands out from the crowd<\/span>
\n\u2022 Accessibility.<\/strong> Well-integrated features that provide a great experience<\/span>
\n\u2022 Localization.<\/strong> High-quality and relevant localizations<\/span>
\n\u2022 App Store product page.<\/strong> Compelling screenshots, app previews, and descriptions<\/span><\/p>\n

If your app meets the above criteria and has a unique story to tell, your app can get featured on App Store\u2019s Today Tab, Apps & Games Tab, or Discover Tab.<\/span><\/p>\n

How to promote your app on App Store?<\/span><\/strong><\/p>\n

Apple App Store offers a number of tools and features to promote your iOS app. Here is how you can use different tools to promote your app effectively:<\/span><\/p>\n

\u2022 App Store Marketing Tools<\/strong> – You can boost your app content with custom assets and links. Just enter your app name in the Search box and the tool generates embeddable widgets, QR codes, badges and lockups.<\/span><\/p>\n

\u2022 Smart App Banners<\/strong> – Use Safari\u2019s Smart App Banner to display a banner of your app. The banner will provide a direct link to your app on your website where users can download it.<\/span><\/p>\n

\u2022 Apple Search Ads<\/strong> – This tool lets you promote your app at the top of App Store search, right when customers search for a term that matches your app title, description, or category. To see if it works for you, you can try it for free with a 100 USD credit.<\/span><\/p>\n

\u2022 App Clip Codes<\/strong> -Apple Clips provides an easy way for users to discover your app. Apple Clips are visually distinctive and contain an NFC tag. If you use Apple Clip Code, it will allow your target users to launch your App Clip by holding their iPhone near the App Clip Code or by scanning it through the camera.<\/span><\/p>\n

\u2022 Promo codes –<\/strong>\u00a0You can take leverage of promo codes by giving early access to your app or your app\u2019s in-app purchases. Search for top influencers or press professionals and give them up to 100 promo codes per version of your app.<\/span><\/p>\n

\u2022 Subscription Codes –<\/strong>\u00a0Apple allows you to generate one-time use codes that you can share digitally or offline at physical events with users. This will allow you to increase the customer base for auto-renewable subscriptions as they will get discounts through this code.<\/span><\/p>\n

\u2022 App Bundles –<\/strong> Apple offers App Bundles feature. Utilize it to make it easy for customers to buy up to 10 of your apps or games in a single purchase.<\/span><\/p>\n

\u2022 Additional capabilities –<\/strong> Let customers know that your app provides additional features with Apple technologies, such as Apple Health, Apple Wallet, and Apple Pay.<\/span><\/p>\n

Conclusion<\/span><\/strong><\/p>\n

Having an app can be a valuable asset to your business, but you need to know how you can drive more traffic and downloads. If you follow the following checklist, you can make your app it next Facebook, WhatsApp, or PubG.<\/span><\/p>\n

\u2022 App Store Optimization Strategy<\/strong> is a vital part of your marketing success.<\/span><\/p>\n

\u2022 Winning at ASO strategy isn\u2019t only about finding the right keywords, it should also include choosing the right app name, title, subtitle, description, and icon design.<\/span><\/p>\n

\u2022 More reviews and ratings lead to more trustworthiness and visibility \u2013 more visibility leads to more downloads.<\/span><\/p>\n

\u2022 Apple\u2019s app marketing<\/a> tools can help you in every step of the journey.<\/span><\/p>\n

\u2022 Get your app featured by the Apple App Store, but make sure your app has excellent UI design, features, accessibility, user experience, and product page.<\/span><\/p>\n

\u2022 You can promote your in-app purchases and charge users for special features and upgrades.<\/span><\/p>\n

\u2022 Hire a professional ASO company<\/a> to turn this checklist into a winning strategy and get a better ROI from your ASO efforts.<\/span><\/p>\n

\"\"<\/a><\/p>\n

About the Author<\/span><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Naveen Gupta<\/strong> is the founder & CEO of Fuel4Media Technologies<\/strong>. Fuel4Media is India\u2019s fastest growing Mobile App Development, App Store Optimization, Mobile App Marketing<\/strong>, and Digital Marketing company<\/a>. His forte lies in developing and executing innovative mobile and web technologies, digital marketing and mobile marketing strategies, and everything related to digital.<\/span><\/p>\n

 <\/p>\n

Must Read:<\/span><\/h1>\n

How to Start Your Own eCommerce Business-The A to Z Guide 2021<\/a><\/span><\/h1>\n

The Shift to DX \u2013 What Brands Need to Do in the COVID-19 World<\/span><\/a><\/span><\/h1>\n

Fuel4Media CEO Naveen Gupta Recognized as 100 Smartest Digital Marketing Leaders at The World Digital Marketing Congress<\/a><\/span><\/h1>\n","protected":false},"excerpt":{"rendered":"

Creating an app is hard. You will have to compete with millions of apps in the Apple App Store. Apple App Store has approximately 2.22 million apps for iOS users across a variety of categories. If your iOS app is not able to stand out among these millions of apps, it is bound to fail. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,37],"tags":[],"_links":{"self":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/539"}],"collection":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":2,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"predecessor-version":[{"id":546,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/posts\/539\/revisions\/546"}],"wp:attachment":[{"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuel4media.com\/blog\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}